October 18, 2019
Among research groups, generations are characterized by qualities and values that differentiate each generation’s mainstream ideals from others. According to Entrepreneur Magazine, Generation Z, the latest generation to be officially named, is more entrepreneurial than its predecessors, with nearly half of the 61 million Americans born after 1996 planning to pursue entrepreneurship.
A prime example of this new mentality is someone whose business is named after this independently-thinking generation. Ryan Lange, founder of GenZ, is an avid runner, EDM festival attendee and entrepreneur who created the RaveRunner – an anti-theft, customizable and easily refillable hydration backpack.