Forget traditional business textbooks for a moment. Close School Professor Robert Morier’s latest research uncovers a surprising link between lifeguarding and entrepreneurship, a fascinating study that recently caught the attention of the Cape May County Herald.
After dedicating his summer to working as a beach lifeguard in Cape May, Professor Morier delved into how the high-stakes environment of the beach cultivates skills essential for entrepreneurs: quick thinking, teamwork, adaptability, and unwavering calm under pressure. His hands-on approach provided unique, real-world insights into leadership and business acumen, drawing compelling parallels between the lifeguard stand and the startup world
Curious to learn more about his study and how lifeguarding can teach us about entrepreneurship? Read the full article in the Cape May County Herald here.
