In the world of startups, knowing which problems to solve can make or break a venture. But what if there was a better way to find the opportunities hidden within the challenges?

That’s exactly what Close School Vice Dean Chuck Sacco explores in his latest article, “The Problem with Problems.” Published by the Entrepreneur & Innovation Exchange (EIX), the piece introduces a simple yet powerful framework for evaluating any problem. Chuck’s method uses four key dimensions—Frequency, Severity, Urgency, and Longevity—to help you identify which problems are truly worth solving.

This isn’t just theory for founders; it’s a practical tool for anyone who wants to think more strategically. The article even includes a downloadable worksheet to help you put this framework into action immediately.

Read the full article HERE!